The Challenge

Develop an engaging and compelling thought leadership campaign based on the growing threat of digital fraud rings and the unique way that NeuroID protects against them. The goal was a holistic story that resonated across all verticals, while being specific enough to register authority within each.

The Solution

I ideated the strategy and created all the content (both written and video) for this campaign. I created an in-depth white paper by researching, referencing analyst reports, and interviewing internal subject matter experts. I then repurposed that into bite-sized assets, telling the same story for different funnel levels and personas. I pulled in key marketing colleagues across demand generation, PR, product, and digital to build a promotional strategy for getting the content in front of the right audiences.

The Results

This multi-faceted content campaign brought in new leads and became a pillar of the NeuroID story. The white paper had a 122% traffic increase over older long-form assets and blog posts on the topic had a 33.5% increase in time on page and a 21.8% decrease in bounce rate over our average. The PR team pitched and placed these stories in multiple third-party outlets, and we built several conference speaking sessions and webinars around the same topic.